Mölnlycke · Exhibition game & event management

Cycle Meeting

Mölnlycke wanted an event that was both entertaining and engaging for its attendees, and a way to measure their engagement throughout.

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01The challenge

Entertaining is easy. Measuring it is not.

Keeping attendees entertained mattered, but there was no reliable way to measure their engagement, or to keep a large audience involved from start to finish.

02Our approach

Games to play, and a heartbeat to watch

We built several games, a Memory Game, Darts and a Beats Game, to keep attendees active. To measure engagement, smartwatches tracked attendees’ heartbeats in real time and showed them on smart screens, against a shared goal of 7 million heartbeats.

Games built for the event
Memory Game
Darts and Beats
Smartwatch tracking
Real-time heartbeats
A 7-million-beat goal

The Revolutionise Care game’s start screen, in Mölnlycke’s green and gold

03The result

High energy, and a number to show for it

The games kept attendees engaged, and the heartbeat tracking gave a fun, measurable read of their excitement. Watching their heart rates climb, participants stayed active, and the event kept its energy and attention throughout.

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