Segmented by specialty, not by list.
Audiences are built from the profile, so a cardiologist and an endocrinologist never receive the same newsletter by accident. Segments update themselves as the profile changes.
● Intelligencia’s omnichannel platform
Email, WhatsApp, product pages and webinars — four channels that carry your message out, and one platform that joins everything they learn into one profile per HCP.
The four portals

Medical newsletters and triggered campaigns built for healthcare professionals, with every click recorded against the HCP profile.
Explore Email
Verified WhatsApp campaigns for pharma: consent-gated sends, rich media in-thread, and every view, click and reply attributed.
Explore WhatsApp
Interactive product pages for pharma brands. Tabbed content, country-level visibility control, and every section view attributed.
Explore Product pages
Medical webinars streamed on your own portal, promoted by email and WhatsApp, archived on demand.
Explore WebinarsChannel 1 — Activation
Newsletters and campaigns that land somewhere that knows them. Email holds no content of its own — every link routes into your estate, where the visitor is identified, attributed and scored.
Audiences are built from the profile, so a cardiologist and an endocrinologist never receive the same newsletter by accident. Segments update themselves as the profile changes.
Not "the email was clicked" but which link, by whom, and what it says about interest. A dosing-guide click and an unsubscribe click are both data, and they mean opposite things.
Sequences are built on behaviour rather than on a calendar. If the email is ignored the sequence changes channel instead of repeating itself.
A QR code on a leave-piece or a congress stand opens the same identified portal, so offline material stops being the one channel nobody can measure.
Everything Email does →Channel 2 — Activation
The channel that reaches a doctor between patients. Consent-gated, two-way, and the only one where the reply comes back in seconds rather than days.
For patients whose dryness and irritation return between flare-ups.
About DERMAXA HydraCare DERMAXA HydraCare SmPCAudience, template and send run from the same screen the results come back to. What went out and what it earned are never two systems that have to be reconciled afterwards.
Nobody receives a message without a recorded opt-in, and the record carries when it was given and through which channel. Withdrawal takes effect on the same profile.
A PDF, a short video or an image sits inside the conversation rather than behind a link, and opening it is recorded the same way a click is.
Webinar and follow-up reminders run in layers and drop out the moment the action happens — registering removes you from the reminder, not from the audience.
When a doctor answers, the conversation is handed to the rep who covers them, along with everything the profile already knows. The thread does not restart.
Everything WhatsApp does →Channel 3 — Destination
The detail aid that works when the rep is not in the room. Every section is measured, so interest is read from what was actually studied, not from a visit count.
| Tool | Uses | HCPs |
|---|---|---|
| Dose calculator | 742 | 512 |
| Interaction checker | 418 | 306 |
| Titration guide | 386 | 284 |
| eGFR tool | 316 | 216 |
A page view says somebody arrived. Section depth says which argument held them — and that is the part a medical team can act on.
Someone who runs a dose calculation has done more than someone who scrolled. Both are recorded, and they are not weighted the same.
Arrivals from email, WhatsApp or a QR code are identified, so a product-page visit attaches to the HCP rather than to an anonymous session.
Everything a product page does →Channel 4 — Destination
The deepest signal any channel produces, because it costs the most to give. An hour of a working day is not the same as an email open, and the record says so.
| Speciality | Median | HCPs |
|---|---|---|
| Cardiology | 42 min | 264 |
| Internal medicine | 39 min | 188 |
| General practice | 34 min | 212 |
| Pharmacy | 28 min | 142 |
Every step is measured on the same profile, so drop-off is visible where it happens rather than as a single attendance number at the end.
Attendance is a yes or no. Duration is a measure — and someone who stayed the full hour and asked a question is not the same lead as someone who joined for four minutes.
Sessions stay available on demand, and a replay two months later is recorded against the same profile as the live attendance was.
Everything Webinars does →Before
After
The whole point
Everything above this line already happens in most companies. What does not happen is the part below it.
Each channel measures itself, in its own numbers, on its own screen.
Every interaction resolves to the healthcare professional who made it.
Every interaction, from every channel, arriving in one system and attaching to one profile per healthcare professional.
One place to see every doctor, every channel and every interaction — and to know what to do next.
Book a meetingOur platform · ORCA Connect
ORCA Connect brings every email, WhatsApp, product-page and webinar interaction into one connected system — turning scattered channel activity into a complete HCP view, measurable engagement, and actionable insight.
Identity, specialty, preferences, channel activity and history — in one record.
Every interaction in order, from the first email open to the latest webinar.
How the channels work together, and which signals actually matter.
Connected engagement data, turned into a clear next step.
Country × Speciality Top countries × top specialities
(HCP count per country and speciality)The platform — 01
Identity, specialty, country, consent state, channel activity and the whole interaction history — in one record that every channel writes to and every team reads from.
The working screen: who they are, where they are, which channels they are reachable on and what they have actually engaged with. Filterable down to the segment you need to act on today.
Country × Speciality Top countries × top specialities
(HCP count per country and speciality)Each channel brings its piece. The profile is what they make together — and the next action comes with it.
The platform — 02
Not four separate logs but one line: the email open, the product visit, the WhatsApp reply, the webinar. Read top to bottom, it is the story of one relationship.
Because the record is continuous, you can see what preceded a conversion — and what preceded silence. That is the part four dashboards can never show you.
Invite Prof. Usama to the CardioPlus HF webinar on Jan 25 by email, with a WhatsApp reminder two days before.
Best contact timeTuesday 09:00–11:00
The platform — 03
The scale follows effort. Opening an email is a moment of attention; attending a webinar is an hour of a working day. Weighting them the same is how a list of activity stops being useful.
Every signal is weighted, added to the profile, and resolved into a tier — and each tier has a different next action attached to it, from advisory-board invitations down to a change of channel.
| Rank | HCP | Country | Channel | Workplace | Eng. |
|---|---|---|---|---|---|
| 01 | DU Dr. Ali UsamaCardiology | Saudi Arabia | Webinar | King Fahad Medical City | 78% |
| 02 | DS Dr. Sara KhalidDermatology | UAE | Cleveland Clinic Abu Dhabi | 65% | |
| 03 | DM Dr. Mohammed AliEndocrinology | Saudi Arabia | King Faisal Specialist Hospital | 82% | |
| 04 | DN Dr. Noor SalemInternal Medicine | Kuwait | Al Sabah Hospital | 54% | |
| 05 | DO Dr. Omar SaeedGeneral Practice | UAE | Product | Mediclinic City Hospital | 91% |
| 06 | DL Dr. Layla RashidPediatrics | Saudi Arabia | Webinar | Prince Sultan Medical City | 47% |
| 07 | DK Dr. Khalid FahadCardiology | Bahrain | King Hamad University Hospital | 73% |
Example scoring model
An open shows attention. A product visit shows intent. A WhatsApp reply shows willingness to engage. A webinar asks for an hour of a working day. ORCA Connect weighs each signal accordingly, turning activity into a measurable picture of engagement.
Example scoring model — point values are configurable and confirmed per programme.
The platform — 04
Which channel performs best, which generates more engagement, which supports product awareness, and which doctors respond to which — the comparison that decides where the next budget goes.
41% of engagement
34% of engagement
16% of engagement
9% of engagement
One definition of an interaction, applied to all four
| Campaign | Channel | HCPs | Interactions |
|---|---|---|---|
| Cardiology Monthly Digest | 2,140 | 3,412 | |
| Nebivolol product hub | Product | 1,318 | 2,944 |
| Ramadan dosing reminders | 1,862 | 2,880 | |
| HF webinar series | Webinar | 824 | 1,656 |
19% of everyone engaged
14.6 vs 6.1 interactions each
4.3% of engaged
Only one channel’s worth of story for half of them
Four channels measured on one scale, from one dataset. Not four dashboards with four definitions of engagement that cannot be added together.
824 are on three or more, and they engage at 2.4× the rate of the single-channel majority. No one channel’s report can find that group — inside each of them, they look like ordinary traffic.
The platform — 05
Total and active HCPs, engagement, campaign performance, growth trend, channel comparison and the recommendations that come out of them — on one screen, for the people who have to decide something.
The platform reads its own data and says something about it: which HCPs to focus on, which campaigns are underperforming, and where the growth is. A recommendation is an opinion with the evidence attached.
5.8 interactions per HCP
of 12,480 total
Reachable on at least one digital channel
Webinars lead at 72%, 9% above the omnichannel average
The whole point
Your channels already work. Their data is stranded. This is the part that joins it.
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